Strategic Fashion Retail Expert – From Data to Design
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RekhaMerch.com is a consulting-led portfolio platform created to support fashion brands in making confident, insight-driven merchandising and planning decisions. With extensive experience across apparel, accessories, jewelry, and cosmetics, the site serves as a resource for brands seeking guidance on everything from assortment strategy and inventory control to vendor partnerships and digital merchandising. Whether you're developing a new category or refining existing operations, RekhaMerch.com helps fashion businesses streamline their approach, improve profitability, and stay ahead in a fast-moving retail landscape.
Meet Rekha — Fashion Retail Strategist & Merchandising Consultant
Meet Rekha — Fashion Retail Strategist & Merchandising Consultant
With over a decade of hands-on experience in buying, merchandising, and strategic retail planning, I specialize in transforming data into profitable decisions. Having led successful product and assortment strategies across leading fashion and lifestyle brands—including Nike, Shoppers Stop, and Tata Trent—I help brands grow through smart planning, inventory optimization, and consumer-centric thinking. If you're looking for someone who combines creative insight with analytical precision, you're in the right place.
What I can Help You With
What I can Help You With
I support fashion and retail brands across apparel, accessories, jewelry, and cosmetics with end-to-end merchandising and planning solutions. Here’s how I can help:
Strategic Buying & Assortment Planning
Build curated, trend-aligned product ranges that reflect your brand and customer needs.Budgeting, Forecasting & OTB Planning
Manage merchandise budgets and sales targets with clear, data-backed plans.E-commerce Merchandising & Catalog Optimization
Improve online performance with structured catalogs, pricing, and product visibility.New Product Launches & Seasonal Rollouts
Plan and execute smooth product introductions across categories and channels.Inventory Management & Markdown Strategy
Maximize sell-through and reduce aging stock with targeted inventory actions.Vendor Collaboration & Product Development
Partner with reliable suppliers to deliver timely, quality, and on-brand products.Data-Driven Market Insights & Decision Support
Use customer and sales data to make informed merchandising and pricing decisions.
Whether you're a growing fashion label, an e-commerce startup, or an established retailer looking to refine your merchandise planning—I can help you bring structure, clarity, and direction to your product strategy.
With my experience across multiple product categories and business models, I offer solutions that are not only creative and trend-aware but also commercially sound. Every plan I build is grounded in insight, backed by data, and tailored to your business goals.
If you're ready to take the guesswork out of merchandising and unlock meaningful growth—let’s connect and create your brand’s next success story, together.
Why Choose RetailMerch?
Why Choose RetailMerch?
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