I’m Rekha, a fashion management professional with a strong foundation in apparel, accessories, jewelry, and cosmetics, having worked with iconic retailers across India and Southeast Asia. With a Master's degree from NIFT and over a decade of hands-on experience, I bring a holistic understanding of fashion retail—across product categories and business models.

My journey includes working with top brands like Nike, Westside (Tata Trent), Shoppers Stop, Aditya Birla Fashion & Retail, and more—leading initiatives in buying, assortment planning, pricing strategy, inventory control, P&L management, and vendor development. Whether it's scaling e-commerce for a fashion brand or launching a new product line in cosmetics, I’m known for making strategic decisions that are grounded in consumer insights and market dynamics.

I thrive on building commercially viable assortments that stay aligned with brand identity and category-specific nuances. Be it trend-sensitive jewelry, performance-driven apparel, premium skincare, or fashion accessories—my experience ensures that every product plan is both aesthetically compelling and commercially smart.

I’m here to help fashion businesses—from startups to established players—unlock growth with a thoughtful mix of creativity, numbers, and structure.