I help brands build curated, high-performing assortments that align with market demand, seasonal trends, and customer preferences.

From identifying must-have styles to planning balanced category mixes, I ensure that your range reflects your brand DNA while achieving financial goals. 

🛒 Applicable to: Apparel, Accessories, Jewelry, Cosmetics.

I develop robust merchandise financial plans—including monthly, seasonal, and annual sales targets.

This includes managing Open-to-Buy (OTB) budgets, forecasting revenue and stock needs, and ensuring the right investments are made at the right time to maximize ROI.

📈 Benefit: Better control over spend, inventory, and profit margins. 

I optimize online product presentation, pricing, catalog structuring, and merchandising strategy to improve sell-through and conversion rates.

Whether you're launching a new D2C platform or scaling an existing one, I can help you create a digital experience that converts.

🛍 Platforms: Your website, marketplaces, and partner platforms 

I help brands reduce excess stock and improve inventory health with structured planning and markdown strategies.
Using performance data, I identify slow movers, aging stock, and recommend targeted promotions or clearance plans—while preserving brand value.
📦 Result: Faster stock turn, improved cash flow, and margin protection

From trend analysis to product rollout planning, I offer complete guidance for launching new categories or seasonal stories.

This includes line planning, pricing, channel distribution strategy, and stock depth planning to ensure your launch performs from Day 1.

🚀 Ideal for: Launching new collections, categories, or private labels 

I collaborate with vendors and sourcing partners to align product quality, design, and delivery timelines.

From sampling to final execution, I ensure products meet aesthetic, commercial, and quality standards—especially for accessories and jewelry.

🤝 Value: Streamlined sourcing, stronger supplier relationships, and timely market delivery