My Background & Experience

I bring over a decade of experience helping consumer brands improve business performance by aligning commercial strategy, planning, product, inventory, and market execution. My experience includes leadership roles with global brands and retailers, including Nike (Southeast Asia & India), TATA Trent, Shoppers Stop Ltd., and Aditya Birla Fashion and Retail Ltd. Today, I work as an independent consultant, partnering with brands on commercial strategy and operational transformation. 

Throughout my career, I have worked across the core business functions that drive commercial performance—from product and portfolio decisions to commercial planning, inventory investment, operational execution, and market responsiveness. This end-to-end perspective has given me a deep understanding of how decisions flow across the value chain and where performance breakdowns typically occur. 

I have worked across multiple consumer categories, including fashion, beauty, and lifestyle, and across offline retail, e-commerce, and omnichannel business models. This experience has given me a comprehensive understanding of how consumer demand, product portfolios, planning decisions, and market execution interact to influence growth, profitability, and long-term business performance.